Job Summary

This is a lead marketing role responsible for driving client engagement, acquisition and growth across Small and Medium Enterprise (SME) Banking and Affluent segments.  This role sits in Global WRB Marketing team under the Corporate Affairs, Brand and Marketing (CABM) group.

Working in close partnership with global and local CABM teams, WRB business stakeholders and Corporate Affairs, the role holder is accountable for shaping and delivering segment-led marketing strategy, engagement platforms and measurement frameworks in support of the Bank’s 5‑year strategic goals.

The role acts as a centre of marketing excellence, leveraging the full marketing mix; digital, content, experiences, partnerships, data and analytics, to demonstrate the performance, effectiveness and business impact of marketing across multiple markets.

Key Responsibilities

• Serve as the global marketing lead for SME Banking, Priority and Priority Private segments, working across regions and markets
• Translate business priorities into clear, actionable marketing strategies and plans, aligned with CABM and WRB objectives
• Lead the design, delivery and optimization of client engagement and acquisition initiatives across physical, virtual and digital channels
• Build strong partnerships with business, regional, market and agency stakeholders to ensure alignment and execution excellence
• Act as a centre-of-excellence lead, developing frameworks, tools and best practices to elevate segment marketing capabilities globally
• Clearly articulate and demonstrate marketing performance, ROI and contribution to business outcomes

Strategy

• Develop a unified, segment-led marketing strategy that supports growth in acquisition, engagement, AUM and client lifetime value
• Create distinctive and credible segment positioning, consistently applied across global and priority markets
• Define and evolve client engagement frameworks that strengthen brand relevance, credibility and trust at every interaction
• Enable thought leadership marketing, leveraging proprietary content and insights to position SCB as a leader across segments
• Work closely with market teams to acquire and engage clients and prospects, using data‑driven and innovative approaches

Business

• Lead the planning and execution of marketing initiatives, with clearly defined objectives, success metrics and governance
• Design and deliver high‑impact client engagements, including events, forums, webinars, digital experiences and always‑on programmes
• Build and manage strategic partnerships (media, platforms, third parties, speakers) to enhance reach, credibility and memorability
• Drive innovation in marketing execution, including experimentation with new formats, platforms and technologies
• Develop business cases to guide marketing investment decisions, working with Marketing Effectiveness to demonstrate ROI
• Act as Maker or Checker for digital, CRM, social and website content to ensure quality, accuracy and brand integrity

Processes

• Coordinate with regional and market teams to ensure aligned plans, consistency and synergies across markets
• Establish and maintain measurement frameworks, KPIs and reporting, enabling continuous optimization and accountability
• Use data, insights and audience intelligence to inform strategy, execution and performance evaluation
• Provide subject matter expertise to enhance segment websites, content ecosystems and end‑to‑end client journeys
• Collaborate with agencies and ecosystem partners to deliver effective, scalable and efficient marketing solutions
• Ensure effective governance, budget discipline and compliance with CABM processes and standards

Key Responsibilities

People & Talent

•    Raise the bar on conduct and demonstrate how we are Here for good, to clients and colleagues
•    Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners

Risk Management

•    Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage

Governance

• Support the standardized WRB marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model    
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
• This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Leaders and peers in Corporate Affairs, Brand and Marketing (global, regional and local)
• Leaders and peers in the Wealth and Retail Banking teams (global, regional and local)
• Third party global agencies

Other Responsibilities

Embed Here for good and Group’s brand and values in Global and local marketing roles; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Our Ideal Candidate

• Graduate degree in Marketing and / or Communications
• 10+ years of Strategic Marketing Skills in ‘TIER 1’ Companies
• Good understanding and experience of Multiple Markets in Asia
• Experienced operator in large-scale brands / complex organizations
• Experience in Marketing to U/VHNW Segments
• Experience in financial services / Wealth management/SME Banking

Role Specific Technical Competencies

• Effective Communications    
• Creativity    
• Planning: Tactical, Strategic 
• Written Communications    
• Social Media Management    
• Data Gathering & Analysis    
• Digital Marketing Channels    
• Marketing Channels    
• Promotion    

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers