Job Summary

Role purpose: Increase Wealth & Retail Banking customer acquisition organically across Web(sc.com) and SC Mobile by improving discoverability, customer engagement, conversion and digital sales outcomes in key markets.

This role is responsible for optimising end-to-end web growth and acquisition funnel for Standard Chartered's public and digital properties, across all WRB markets, with a dual mandate: grow qualified website traffic through organic channels, and convert that traffic into funded, new-to-bank customers. The Senior Product Owner runs Web Optimisation, CRO, and Organic Growth as a single connected discipline; combining rigorous Adobe Analytics-driven diagnosis, structured hypothesis generation across experience, journey, and content, hands-on design sense, AI-assisted rapid prototyping, and personalisation/retargeting to compound growth and conversion gains quarter over quarter, on both web and mobile web.

Key Responsibilities

Core responsibilities:
•    Grow the global organic traffic target for sc.com and SC Mobile across key markets. Grow qualified organic sessions to priority products and journeys.
•     Define and run the AI-search visibility programme (GEO/AEO): entity definition, answer-first structures within compliance limits, citable-source strategy. Measure AI share-of-voice, not only rankings. Cover Western engines (ChatGPT, Gemini, Perplexity) and Chinese engines (Ernie, Doubao) in-market.
•    Set and enforce the global technical-SEO standard - crawl and index health, Core Web Vitals, mobile rendering, structured data. Prioritise fixes with engineering.
•    Own the global schema and structured-data framework for web and app, serving both rich results and AI machine-readability.
•    Own ASO standards for SC Mobile across the app stores: metadata, keywords, listing conversion, review velocity. (China runs on Android and local stores, not Play Store.)
•    Set the global content and E-E-A-T standard for YMYL financial content. Produce flagship content hands-on; in-country executes the rest.
•    Build and own the measurement layer: organic analytics, AI share-of-voice tracking, per-market scorecards.
•    Build AI-first workflows that make a five-market remit run on lean headcount - automated audits, schema generation, content briefing, AI-visibility monitoring, localisation at scale.
•    Run the hybrid delivery model: own standards in-house and execute through a mix of in-house resource and specialist agencies, including a China-market agency. Set scope, standards and QA.
•    Orchestrate across in-country marketing, content, product, engineering and compliance; drive adoption in markets that do not report to the squad.

Strategy
•    Awareness and understanding of the Group’s business strategy and model appropriate to the role. 

Business
•    This individual combines an in-depth knowledge of business objectives, digital strategies, and the competitive landscape with a rich background in the digital banking industry to deliver a compelling digital banking roadmap. 
Processes
•    Responsible for ensuring that department and division processes and procedures are followed.  
People & Talent
•    Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners. Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks. 
Risk Management
•    Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group as well as managing them. 
Governance
•    Awareness and Understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role. Collaboratively work with internal stakeholders and local regulators to address governance issues 
Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

KPIs:
•     Sustained growth in organic website traffic and qualified reach, alongside improved NTB conversion rate from that traffic to funded account.
•    A live, prioritised experimentation backlog (ICE/PIE-scored) spanning experience, journey, and content hypotheses, with a predictable weekly or bi-weekly test cadence.
•    Funnel drop-off points identified and closed through data, not opinion; every major change traceable to an Adobe Analytics finding or test result.
•    Personalised, retargeted journeys live in production via Adobe Target/AEP, measurably outperforming static control experiences.
•    Design-led experiment variants prototyped and validated with AI tools in days, not sprints.
•    A reusable hypothesis and experiment-design framework the wider Digital Acquisition hive can adopt across markets.

Primary Skills:

• Digital Acquisition & Growth Strategy
• Growth & Conversion Science
• Adobe Analytics & Measurement
• Experimentation & Personalisation
• Customer Journey Optimisation
• Digital Product Management and Agile delivery

Measures of Success:

• Growth in new-to-bank customer acquisition
• Growth in qualified organic traffic
• Growth in digital leads and account openings
• Improvement in acquisition funnel conversion rates
• Growth in web-to-app conversion
• Growth in digital sales contribution
• Measurable uplift from experimentation and personalisation initiatives

Our Ideal Candidate

• 7+ years in Digital Acquisition, Growth, CRO, Product Management or Digital Marketing with direct ownership of customer acquisition outcomes.
• Proven track record of increasing new-to-bank customer acquisition through digital channels.
• Demonstrated strong understanding of customer psychology, behavioural economics, digital acquisition funnels, experimentation, personalisation and conversion optimisation.
• Able to identify behavioural barriers across acquisition journeys and translate insights into testable experience hypotheses using framing, choice architecture, personalisation, social proof, progressive disclosure and friction reduction techniques.
• Uses qualitative and quantitative evidence to measure incremental impact and continuously optimise acquisition funnels.
• Expert-level fluency in Adobe Analytics, including segmentation, funnel analysis, attribution, customer journey analysis and conversion measurement.
• Strong hands-on experience with Adobe Target, Adobe Experience Platform (AEP) and Adobe Experience Manager (AEM) to deliver personalisation and experimentation at scale.
• Deep experience in experimentation, A/B testing and optimisation with a proven track record of measurable business impact.
• Strong understanding of customer journeys across web and mobile, including web-to-app conversion and digital onboarding experiences.
• Strong design judgement with the ability to contribute to UX, journey design, prototyping and experience optimisation.
• Practical use of AI tools to support customer research, content optimisation, experimentation and rapid prototyping.
• Strong understanding of web technologies, analytics implementation and digital platforms that influence customer acquisition performance.
• Experience in banking, wealth, fintech, e-commerce or other data-driven digital businesses preferred.

Role Specific Technical Competencies

• UI/UX & Experience Design
• Adobe Target, AEP & AEM
• SEO and Organic Discovery
• AI-enabled Prototyping & Optimisation
• Martech & Analytics Implementation
• Web-to-App Experience Design

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers